Leading RoR Development Company

Updated on Oct 15, 2025

STS Software is a leading provider of comprehensive Ruby on Rails development services, delivering elegant, maintainable, and high-performance web applications using the world’s most productive full-stack web framework. Our expert team leverages RoR development best practices, MVC architecture, and the power of Active Record to create solutions that accelerate your time-to-market while maintaining code quality.

Why Choose STS Software for Ruby on Rails Development?

As specialists in Ruby on Rails development, we understand that building modern web applications requires mastery of Convention over Configuration, expertise in RESTful API design, and proficiency with the Rails ecosystem of gems. Our developers excel at rapid prototyping and backend development while maintaining enterprise-grade quality.

Contact us: Software Development Technologies

Our Ruby on Rails Development Expertise:

10+ Years of production RoR development experience
Full-Stack Web Framework mastery for complete solutions
Web Application Development Services across all industries
Agile Development methodology for flexible delivery
PostgreSQL integration and optimization

Comprehensive Ruby on Rails Development Services

Full-Stack Web Framework Capabilities

Ruby on Rails is the ultimate full-stack web framework for rapid web application development services:

Framework Advantages:

Integrated solution from database to frontend
MVC architecture for clean code organization
Built-in asset pipeline for CSS and JavaScript
Convention over Configuration for productivity
RESTful routing by default
Comprehensive standard library
Active community and ecosystem

What We Build:

E-commerce platforms with payment integration
SaaS (Software as a Service) applications
Content management systems (CMS)
Social networking platforms
Marketplace and booking systems
Business intelligence dashboards
API-first applications
Real-time collaborative tools

MVC Architecture Excellence

Ruby on Rails development follows the proven MVC architecture pattern:

Model Layer:

ActiveRecord for database interactions
Business logic and validations
Associations between models (has_many, belongs_to)
Callbacks and lifecycle hooks
Scopes for reusable queries
Custom validators
Concerns for shared functionality

View Layer:

ERB templates for dynamic content
Haml and Slim template alternatives
Partials for code reuse
Helpers for view logic
Asset pipeline for CSS/JavaScript
Front-end integration with Hotwire
Responsive design implementation

Controller Layer:

Request handling and routing
Parameter filtering (strong parameters)
Before/after action filters
RESTful conventions
Session and cookie management
API response formatting
Exception handling

Active Record and Database Management

Active Record ORM

Active Record is the powerful ORM at the heart of Ruby on Rails development:

Active Record Features:

Object-relational mapping with intuitive syntax
Automatic table mapping
Query interface for database operations
Associations (one-to-one, one-to-many, many-to-many)
Validations at the model level
Callbacks for lifecycle management
Single Table Inheritance (STI)
Polymorphic associations

Querying with Active Record:

# Clean, readable database queries
User.where(active: true).order(created_at: :desc).limit(10)
Post.includes(:comments).joins(:author).where(published: true)

Active Record Benefits:

SQL abstraction for database independence
Protection against SQL injection
Eager loading to prevent N+1 queries
Database-agnostic code
Support for complex joins and subqueries

Database Migration

Database migration is a core strength of RoR development:

Migration Features:

Version-controlled schema changes
Reversible migrations (up/down)
Rake tasks for applying migrations
Schema.rb for current database state
Rollback capabilities
Seed data for development
Database-agnostic migrations

Migration Best Practices:

Atomic, focused changes
Testing migrations before production
Adding indexes for performance
Using change method for reversibility
Handling data transformations safely
Zero-downtime deployment strategies

PostgreSQL Integration

PostgreSQL is our preferred database for Ruby on Rails development:

PostgreSQL Advantages:

Advanced data types (JSON, arrays, hstore)
Full-text search capabilities
GIS support with PostGIS
ACID compliance and reliability
Excellent performance at scale
Rich indexing options (B-tree, GiST, GIN)
Native support in ActiveRecord

Advanced Features:

Array and JSON column types
Materialized views
Database triggers and functions
Partitioning for large datasets
Concurrent indexes
Connection pooling with Pg Bouncer

Convention over Configuration

Convention over Configuration (CoC) accelerates Ruby on Rails development:

CoC Principles:

File naming conventions (user.rb, Users Controller)
Directory structure standards
Database table naming (pluralized models)
RESTful route conventions
Automatic template rendering
Sensible defaults throughout

Productivity Benefits:

Reduced boilerplate code
Faster onboarding for developers
Consistent project structure
Less configuration required
Focus on business logic
Predictable application behavior

When to Override:

Custom routing requirements
Non-standard database schemas
Legacy system integration
Specific performance optimizations

RESTful API Development

Building RESTful API services is a core strength of RoR development:

API Development

RESTful API Capabilities:

Standard HTTP verbs (GET, POST, PUT, DELETE)
Resource-based routing
JSON and XML response formats
API versioning strategies (URL, header)
Token-based authentication
Rate limiting and throttling
CORS configuration
API documentation with Swagger

Rails API Mode:

Lightweight configuration for API-only apps
Removed view-related middleware
Optimized for backend development
Perfect for mobile backends
SPA (Single Page Application) backends
Microservices architecture
Third-party integrations

Serialization:

Active Model Serializers
JSON:API compliance
Fast JSON API gem
Custom serialization logic
Nested resource handling
Sparse field sets
Include relationships dynamically

Ruby Gems Ecosystem

Gems power the extensive Ruby on Rails ecosystem:

Essential Gems for Development

Authentication and Authorization:

Devise for user authentication
Pundit for authorization policies
Can for role-based access
Doorkeeper for OAuth2 provider
Omni auth for third-party auth

Devise Integration: Devise is the industry-standard authentication gem:

User registration and login
Password reset functionality
Email confirmation
Account lockable after failed attempts
Trackable for sign-in tracking
Omniauthable for social login
Customizable views and workflows
Two-factor authentication support

Popular Gems:

Sidekiq for background job processing
Puma for web server
Kaminari or Pagy for pagination
Carrier Wave or Active Storage for file uploads
Pundit for authorization
RSpec or Mini test for testing
Factory Bot for test fixtures
Rubo cop for code quality

Database and ORM:

Pg Search for PostgreSQL full-text search
Friendly Id for slugs and permalinks
Papertrail for audit trails
AASM for state machines
Ransack for advanced searching

Testing Excellence

Comprehensive testing is integral to Ruby on Rails development:

R Spec Testing Framework

R Spec provides behavior-driven development:

R Spec Features:

Expressive syntax for readable tests
Model specs for Active Record validations
Controller specs for request handling
Request specs for integration testing
Feature specs with Capybara
System specs for browser testing
Mocking and stubbing with R Spec mocks

Test Coverage:

Unit tests for models and business logic
Integration tests for workflows
API endpoint testing
Database transaction rollbacks
Factory Bot for test data
Simple Cov for coverage reports

Mini test Alternative

Mini test for lightweight testing:

Built into Rails by default
Faster test execution
Simpler syntax
Fixtures or factories
Rails-specific assertions
Parallel test execution

Testing Best Practices:

Test-driven development (TDD)
Continuous integration (CI) setup
Fast test suites (< 10 minutes)
Isolated test environments
Database migration testing
Edge case coverage

Front-End Integration

Modern front-end integration approaches in Ruby on Rails development:

Hotwire for Modern UIs

Hotwire enables reactive interfaces without complex JavaScript:

Turbo:

Turbo Drive for fast page transitions
Turbo Frames for partial updates
Turbo Streams for real-time updates
No full page reloads
Progressive enhancement
Mobile-friendly performance

Stimulus:

Lightweight JavaScript framework
Controller-based organization
HTML-first approach
Works with server-rendered HTML
Minimal JavaScript required
Easy to learn and maintain

JavaScript Integration

JavaScript framework compatibility:

React with Web packer/es build
Vue.js integration
Stimulus for sprinkles of interactivity
Import maps for modern JS
Tailwind CSS for styling
View Component for reusable components

Asset Management:

Sprockets asset pipeline (legacy)
Web packer for modern JS
Import maps (Rails 7+)
es build for fast bundling
CSS bundling with CSS bundling-rails
Image optimization

Backend Development Capabilities

Backend development strengths of RoR development:

Business Logic Layer

Service objects for complex operations
Concerns for shared functionality
Form objects for multi-model forms
Query objects for complex queries
Decorator pattern with Draper
Policy objects with Pundit
Jobs for asynchronous processing

Background Processing

Side kit for Redis-backed jobs
Active Job abstraction layer
Delayed Job for simple needs
Recurring jobs with Side kiq-Cron
Job retries and error handling
Job monitoring dashboards
Email delivery via background jobs

Caching Strategies

Fragment caching for views
Russian doll caching
Low-level caching
HTTP caching headers
Action caching
Query result caching
Redis for cache store
CDN integration

Agile Development Methodology

Agile development is central to our web application development services:

Agile Practices

Sprint-Based Development:

2-week sprint cycles
Daily standup meetings
Sprint planning and retrospectives
Continuous stakeholder feedback
Iterative feature delivery
Backlog prioritization
Velocity tracking

Rails and Agile Synergy:

Rapid prototyping with Convention over Configuration
Quick iterations enabled by full-stack web framework
Testing for confident refactoring
Database migration for schema evolution
Gems for quick feature additions
Fast feedback loops

DevOps and Deployment

Deployment Strategies:

Continuous integration with GitHub Actions
Continuous deployment (CD) pipelines
Heroku for rapid deployment
AWS (EC2, ECS, Elastic Beanstalk)
Docker containerization
Capistrano for automated deployment
Zero-downtime deployments
Blue-green deployment strategies

Infrastructure:

Load balancing with nginx
PostgreSQL replication
Redis for caching and jobs
CDN for static assets
SSL/TLS certificates
Monitoring with New Relic or Data Dog
Log aggregation with Paper trail

Web Application Development Services

Our web application development services cover diverse needs:

E-Commerce Solutions

Product catalog management with Active Record
Shopping cart and checkout
Payment gateway integration (Stripe, PayPal)
Inventory management
Order processing workflows
Admin dashboards
Customer accounts with Devise
Email notifications

SaaS Platforms

Multi-tenancy with Acts as Tenant
Subscription management
Feature flagging
Usage analytics
API for third-party integration
Webhook support
Billing integration
User onboarding flows

Marketplace Applications

Buyer and seller accounts
Listing management
Search and filtering with Ransack
Messaging systems
Payment splitting
Review and rating systems
Commission calculations
Dispute resolution

Performance Optimization

Optimizing Ruby on Rails development projects:

Database Optimization

ActiveRecord query optimization
Eager loading with includes
Database indexing strategies
Query result caching
Database migration for performance
PostgreSQL EXPLAIN analysis
Connection pooling
Read replicas for scaling

Application Performance

Fragment and view caching
Turbo links/Hotwire for perceived speed
Asset precompilation
CDN for static assets
Background jobs for heavy tasks
Memory profiling
N+1 query detection with Bullet
Response time monitoring

Scaling Strategies

Horizontal scaling with load balancers
Database read replicas
Redis for distributed caching
Sidekiq for job distribution
CDN for global reach
Microservices for specific needs
Docker and Kubernetes

Security Best Practices

Security in Ruby on Rails development:

Built-in Security:

SQL injection prevention via Active Record
CSRF protection by default
XSS protection in views
Mass assignment protection (strong parameters)
Secure password hashing with bcrypt
HTTPS enforcement
Content Security Policy (CSP)

Authentication and Authorization:

Devise for secure authentication
Two-factor authentication
Session management
Token-based API auth
OAuth2 integration
Role-based access control
Audit logging

Industry Applications

STS Software delivers RoR development solutions across industries:

Startups: Rapid MVP development using Convention over Configuration, Agile development for pivots, full-stack web framework for small teams, PostgreSQL for scalability, gems for quick features.

E-Commerce: Product management with ActiveRecord, Devise for customer accounts, RESTful API for mobile apps, payment processing, real-time inventory with front-end integration.

Healthcare: HIPAA-compliant applications, patient management with MVC architecture, secure backend development, testing for reliability, appointment scheduling.

Finance: Transaction processing with PostgreSQL, audit trails with database migration, secure RESTful API, complex business logic, reporting dashboards.

Education: Learning management systems, student portals with Devise, content delivery, Agile development for evolving requirements, interactive features with Hotwire.

Why Ruby on Rails for Web Development?

Developer Productivity: Convention over Configuration eliminates boilerplate, full-stack web framework provides everything needed, gems accelerate feature development.

Rapid Development: MVC architecture organizes code efficiently, Active Record simplifies database work, database migration enables safe schema changes, Agile development friendly.

Maintainable Code: Clear conventions, expressive Ruby syntax, comprehensive testing tools (RSpec, Minitest), strong community practices.

Scalability: PostgreSQL handles massive datasets, caching strategies, background jobs with Sidekiq, horizontal scaling, proven at scale (GitHub, Shopify, Airbnb).

Cost-Effective: Faster development reduces costs, open-source with free gems, lower server requirements, smaller teams accomplish more.

Rich Ecosystem: Thousands of gems for common needs, Devise for auth, extensive front-end integration options, active community support.

Technology Stack Summary

Core Framework:

Ruby on Rails 7.x
Ruby 3.x
MVC architecture pattern
Convention over Configuration

Database:

PostgreSQL (primary)
Active Record ORM
Database migration system
MySQL/MariaDB support

Frontend:

Hotwire (Turbo + Stimulus)
JavaScript integration
Import maps
Tailwind CSS

Authentication:

Devise gem
Pundit for authorization
JWT for APIs

Testing:

RSpec framework
Minitest alternative
Capybara for features
Factory Bot

Background Jobs:

Sidekiq with Redis
Active Job abstraction

Deployment:

Heroku, AWS, Digital Ocean
Docker containers
Capistrano automation

API Development:

RESTful API design
JSON serialization
API versioning

Development:

Agile development methodology
Git version control
CI/CD pipelines

Our Development Process

1. Discovery and Planning Understanding requirements for web application development services, planning MVC architecture, selecting appropriate gems, Agile sprint planning.

2. Design and Architecture Designing database schema with ActiveRecord, planning RESTful API endpoints, front-end integration approach, PostgreSQL optimization strategy.

3. Development Implementing features with Ruby on Rails, following Convention over Configuration, building with full-stack web framework, integrating Devise authentication.

4. Testing and Quality Comprehensive testing with RSpec or Minitest, database migration testing, API endpoint verification, security audits.

5. Deployment Setting up CI/CD pipelines, deploying with Capistrano or containers, PostgreSQL replication, monitoring setup.

6. Iteration and SupportAgile sprints for new features, performance optimization, database migration for schema updates, gems updates and security patches.

Start Your Ruby on Rails Development Project

Partner with STS Software for expert Ruby on Rails development services that leverage the productivity of this powerful full-stack web framework. Whether you need rapid MVP development using Convention over Configuration, robust backend development with ActiveRecord and PostgreSQL, secure RESTful API services, or complete web application development services, our team delivers with Agile development practices.

Get Started Today

Contact STS Software for:

Free technical consultation
Architecture review and recommendations
MVP development estimates
Agile project planning
Technology stack assessment

Why Partner With Us:

Expert Team: Deep expertise in RoR development, MVC architecture, Active Record, PostgreSQL
Full-Stack: Complete full-stack web framework mastery with front-end integration
Proven Methodology: Agile development with testing (RSpec, Minitest)
Rapid Delivery: Leveraging Convention over Configuration and extensive gems ecosystem
Security First: Devise authentication, authorization best practices, secure RESTful API
Database Excellence: PostgreSQL optimization, ActiveRecord efficiency, database migration expertise
Quality Focus: Comprehensive testing, code reviews, performance optimization
Modern Stack: Hotwire for reactive UIs, JavaScript integration, responsive design

Frequently Asked Questions

Why choose Ruby on Rails for web development?

Ruby on Rails offers unmatched developer productivity through Convention over Configuration, a complete full-stack web framework, powerful ActiveRecord ORM, and thousands of gems. Perfect for startups and Agile development with rapid iteration needs.

What is MVC architecture in Rails?

MVC architecture separates code into Models (Active Record for database), Views (templates and front-end integration), and Controllers (request handling and RESTful routing). This organization keeps code maintainable and testable.

How does Active Record simplify database work?

ActiveRecord provides intuitive object-relational mapping, eliminating raw SQL for most operations. Combined with database migration for version-controlled schema changes and PostgreSQL support, it accelerates backend development significantly.

What is Convention over Configuration?

Convention over Configuration (CoC) means Rails makes decisions for you based on sensible defaults. File naming, routing, and database conventions reduce boilerplate, letting developers focus on business logic instead of configuration in web application development services.

Why use Devise for authentication?

Devise is the battle-tested gem for authentication in RoR development, providing registration, login, password reset, email confirmation, and more out of the box. Highly customizable and secure, with massive community support.

How do you handle testing in Rails?

We use RSpec or Minitest for comprehensive testing, covering models, controllers, and features. Testing with Rails is straightforward thanks to fixtures, FactoryBot, and built-in test helpers. TDD is standard practice.

What databases work with Rails?

While Rails supports multiple databases, PostgreSQL is our recommendation for production web application development services. PostgreSQL offers advanced features, excellent performance, and native Active Record support. Database migration works seamlessly.

How does Agile development work with Rails?

Ruby on Rails was designed for Agile development. Convention over Configuration enables rapid iteration, database migration handles schema evolution, comprehensive testing allows confident refactoring, and the gems ecosystem provides quick solutions.

Can Rails handle large-scale applications?

Yes, RoR development scales well. Companies like GitHub, Shopify, and Airbnb run on Rails. Scaling involves PostgreSQL optimization, caching, background jobs, and horizontal scaling—all well-supported by the full-stack web framework.